You know what I have a SUPER beef with? TOMS shoe’s event One Day Without Shoes. If you aren’t familiar, the whole premise is to (for one day) go without wearing shoes to emulate poor people in Africa who can’t afford shoes and have to walk around barefoot to get water, food, etc, etc, so on and so forth. The company wants to use this as a tool to talk about TOMS shoes and encourage people to buy shoes from them (for every one pair bought, the company donates one pair to a needy child without in Africa). It’s a wonderful business model and I have a pair myself…but this day irks me to no end.
I think it’s incredibly disrespectful to make this a one day thing to ‘care’ about people who are without. It seems that people at my college, Samford, who do this do it to really just talk about themselves and how worldly they are and to get off to the sound of their own voice. It’s almost as bad as when they go to prayer meetings and then go on the quad afterwards and talk about how great they are.
I’m all for prayer, but you know what helps? Donating money. Organizing an actual fundraiser. Going on missions. Get off your ass in your cool hammock and do something. Sure, I could go on Facebook and ‘like’ the TOMS Facebook page to show people how much I’m aware of situations but I would prefer the old fashioned way of getting my hands dirty.
You spend mommy and daddy’s money on Costa’s and your sorority stickers to put on the back of your Tahoe but could you imagine what would happen if each person at Samford sacrificed one speciality O’Henry’s coffee a week or that new Vineyard Vines shirt and gave to an organization? It’d be incredible and something that could TRULY change the world in a way that would be unparalleled since, well, TOMS.
Even if people do use TOMS to boast about how much they care, the benefits definitely outweigh the douche factor. Go check them out
[file this post along with pastors who want people to sacrifice something for Lent to emulate Jesus’s sacrifice, people who sleep outside in cardboard boxes FOR ONE NIGHT with their friends and hot chocolate to empathize with homeless people]